Minimal Form. Maximum Utility.

Discover your perfect ride with innovative designs and exceptional durability!

Bikes built for every journey. Experience precision, power, and pure enjoyment!

March 2025

A nurse in Jackson, Mississippi finished her night shift and stepped into the dark to head home. What happened next stayed with us. Because it could have been anyone. A late walk home. A roadside stop. A trail after sunset. A quiet moment on the water. An ordinary day that makes you wish the right tool was within reach.


Because the most useful tool is the one you actually have with you.


A flashlight in one drawer. A blade in another. An emergency whistle buried in a kit. A work light too large to carry daily. Useful tools are everywhere — just not always where we need them.

That realization became Luma: a compact utility device designed for daily life and the unexpected, built to light dark spaces, cut through obstacles, signal for help, and keep your hands free when the task gets challenging.

Introducing

Luma.

  • L . Light

    Focused and area illumination when visibility matters.

  • U . Utility

    Practical cutting utility for everyday obstacles.

  • M . Magnetic

    Mount it, store it, or position it wherever light is needed, vertically or horizontally.

  • A . Alert

    SOS lighting and dual-frequency emergency whistle for moments that demand attention.

Design Philosophy

Minimal. Monolithic. Meaningful.

Rechargeable battery

Experience power in a compact design with quick charging capability.

Display Board

Real-time tracking of speed, battery life and distance ensuring a smooth and informed ride!

Power Brakes

Enjoy advanced braking technology and control in all conditions.

Rechargeable battery

Experience power in a compact design with quick charging capability.

Display Board

Real-time tracking of speed, battery life and distance ensuring a smooth and informed ride!

Power Brakes

Enjoy advanced braking technology and control in all conditions.

Engineering

Compact. Concealed. Calculated.

Rechargeable battery

Experience power in a compact design with quick charging capability.

Display Board

Real-time tracking of speed, battery life and distance ensuring a smooth and informed ride!

Power Brakes

Enjoy advanced braking technology and control in all conditions.

Rechargeable battery

Experience power in a compact design with quick charging capability.

Display Board

Real-time tracking of speed, battery life and distance ensuring a smooth and informed ride!

Power Brakes

Enjoy advanced braking technology and control in all conditions.

Performance Specs

Luma NEO

Material

6061 aluminum, 301 spring steel and engineering polymers

Finish

Glacier white

Protection

IP6X*

Power

500mAh battery, 2hr at max brightness*

Charging

1hr USB-C Charging

Blade

1x Black standard blade

Performance Specs

Luma PRO

Material

6061 aluminum with engineering polymers

Finish

Stealth gray

Protection

IP65*

Power

500mAh battery, 2hr at max brightness*

Charging

1hr USB-C Charging

Blade

1x Freedom standard blade

Luma TAC

Material

6061 aluminum with engineering polymers

Finish

Tactical earth

Protection

IP67*

Power

750mAh battery, 3hr at max brightness*

Charging

1.5hr USB-C Charging

Blade

1x Freedom serrated blade

* Based on controlled testing. Real-world performance may vary. Final specifications and finish color may vary.

Name for your product

$19.99
$19.99

Name for your product

$19.99
$19.99

Name for your product

$19.99
$19.99

Name for your product

$19.99
$19.99

Name for your product

$19.99
$19.99

Born in JAX, Florida USA.

Aurumn was born in Jacksonville, Florida, with a clear ambition: to help put JAX on the radar for technology, and innovation. To honor the city behind our beginning, we are designing a special-edition JAX blade pack for Luma. Net profits from this limited release will support local charities and organizations. From JAX. For JAX.

Founder | CEO | CTO

S. Hein

Relentless, detail-obsessed, and laser-focused, the founder of Aurumn is driving Luma from concept to launch. Every detail, from product design and engineering direction to brand strategy and launch execution, is shaped with discipline and intent. The mission is to build Aurumn into a trusted hardware company where design and engineering work as one.

Cofounder | COO | CGO

F. Last Name

Disciplined, strategic, and growth-focused, the cofounder of Aurumn helps turn vision into execution. From operations and launch planning to partnerships, community building, and campaign growth, the focus is simple: build the systems that help Luma move from idea to market with clarity, momentum, and trust.

Launch Roadmap

This roadmap shows the major steps ahead as Luma moves from development into testing, Kickstarter, production, and delivery.

Partner With Aurumn

Luma is the first proof of what Aurumn can design and deliver. It marks the first step in a broader pipeline of design-led hardware products, and a long-term ambition to build a venture-scale, AI-powered hardware company.

If you could bring expertise, resources, strategic access, or capital to that vision, we would love to hear from you.

let's talk

Reviews

Read All Reviews
Author name

Blog Title Here

Author name

Blog Title Here

Author name

Blog Title Here

Author name

Blog Title Here

Author name

Blog Title Here

Author name

Blog Title Here

Frequently Asked Questions

The Motto R1 is designed for riders seeking a lightweight and durable bike for daily use, while the Motto R1 Max offers enhanced performance features for longer distances.

We recommend cleaning the frame and drivetrain after every ride and bring your bike in for a professional tune-up at least once a year.

Yes! Our Motto bikes offer a range of customization options, from different seat styles to handlebar configurations to enhance your riding experience.

All Motto bikes come with a two-year limited warranty that covers manufacturing defects on the frame, components, and electrical systems. We ensure that you ride with confidence.

read FAQs

Launching on Kickstarter in

Header after countdown

17 Days
07 Hours
05 Minutes
59 Seconds